Though aimed predominantly at Fish & Chip shops, the guide is also available to independent fishmongers small seafood processors and wholesalers.
Seafish says the guide has been produced to help those who require a better understanding of how best to motivate their teams and to maximise the benefits of any training. "Owners who utilise the information in the guide will see increased levels of staff motivation, which in turn can lead to lower staff turnover rates," says Richard Wardell, Training & Accreditation Adviser at Seafish. "We know that trained staff are more motivated and perform to a higher standard which, in turn, impacts positively on profitability, so it really is a win-win situation."
Giving her backing to the publication is popular fish fryer Tracy Poskitt of the Pride of Bridlington: "It's really good for those with little knowledge of training and staff motivation, an excellent starting point to get you going in the right direction."
The guide includes examples and comments from successful businesses around the country and is available free of charge upon request. For further information, or to order your free copy, please contact Richard Wardell on 01482 327837 or email r_wardell@seafish.co.uk

Tracy Poskitt, who welcomes the new Seafish guide. Tracy acts as an Assessor for Seafish and has won awards for her own work in training.