STOP PRESS – FRIERS QUALITY AWARD
Seafish reports that it is close to releasing details on changes to its Friers Quality Award to come into effect in 2009 following a survey of Fish & Chip shops.
Jim Hyam, Seafish Training and Accreditation Advisor, said: "The Award will be re-branded with the launch of a new, very distinctive colour logo featuring three, four or five gold stars to reflect the new audit system.
We know that a lot of Award holders tend to equate the Award with promoting the shop. To help with this Seafish will be developing a comprehensive range of tools and materials for the shops to utilise for self promotion, as well as running a series of promotions for members throughout the year.
"Ultimately we want the scheme to be self-funding. The proposed changes have been approved by the Seafish Board and will be trialled in selected Fish and Chip shops over the next few months."
Fuller details will appear in our August edition.
