Join in the Celebrations! Make 2010 a Great Year for Our Trade!

This Year marks the 150th anniversary of the marriage of Fish with Chips. To mark this event the National Federation of Fish Friers (NFFF), in conjunction with our partners in the industry, are planning a year of promotional activities.

The first shops to sell Fish and Chips opened in 1860, one in London, the other in Lancashire. Each of the ingredients had existed seperately for some time prior but got together in 1860 to make the perfect partnership.

Whats Happening?
The NFFF have developed a logo which we hope will be carried on all packaging and point of sale material throughout the year. We are also planning to have packs of promotional materials available so that individual shops can participate in the year of events.
There will be a series of events aimed at raising the profile of Fish and Chips at both a national and a local level.
It is planned that the campaign will be launched at the Fish and Chip Shop of the Year Awards in London in January 2010. We will be staging a re-enactment of the marriage of Fish and Chips with Press and TV coverage planned.

Whats in it for me?
The 150th anniversary presents a great opportunity for your shop to gain local publicity by participating in some of the planned events or using the anniversary to create your own events.

What do i do now?
Register your interest as soon as possible so that we can keep you directly informed of the programme of events thereby giving you the opportunity to choose the most appropriate opportunity for your shop. You can register either online by clicking here or by phoning the NFFF direct on 0113 230 7044. We will contact all shops showing an interest directly.

Anything else?
Planning for the event is in the early stages so if you have any ideas you would like to see in the programme we would appreciate hearing from you and we have many ways for you to get your ideas to us :
Our online form by clicking here.
Email : mail@federationoffishfriers.co.uk
Call our office : 0113 230 7044.

In these troubled times the country needs a bit of light hearted fun and that is what we plan. By taking part you will be helping to put the name Fish and Chips at the centre of attention throughout the year bringing with it increased trade, so please register your interest so that we can ensure that as many shops as possible are involved.

information supplied courtesy of the NFFF.